Our purpose is to equip everyone with the tools to bring joy to everyday cooking .
Our mission is to become the customers’ first choice for kitchenware
We design and source beautiful, high quality cookware, kitchen accessories, tableware and small electrical products which are built to last, providing great value for our customers.
We’re passionate about inspiring our customers through our recipe content, how-to guides and in store experience, all supported by our friendly, knowledgeable colleagues that customers can trust.
Who We Are
ProCook is the UK’s leading direct-to-consumer specialist kitchenware brand – retailing our high quality products through our dedicated website procook.co.uk, as well as from over 60 of our own stores across the country.
Our Product
At ProCook, we’re obsessed with creating high quality kitchenware products that appeal to a broad range of customers.
Our History
We began life as a family business selling cookware sets by direct mail in the UK. We’ve come a long way since.
Our Strategy
Our strategy is enhance our specialist proposition and leverage our unique business model to accelerate our mission of becoming the customers' first choice for kitchenware, and to deliver sustainable and profitable growth for all of our stakeholders.
#1 Accelerate profitable sales growth
#3 Create an even better place to work
#2 Improve operating efficiency
#4 Being a force for good
Being a force for good
We're a responsible retailer who believes in being a force for good, creating greater value for all our stakeholders.
Investor Information
Share Price
Recent Reports and Presentation
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FY25 Q2 Trading Statement
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Proposed Amendments to IPO Employee Share Plan
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Notice of AGM 2024
Our Business Model
Our direct-sourced and direct-to-consumer business model allows us to offer high-quality products at unbeatable value to our customers, which we deliver with outstanding multi-channel service.
