Why Invest In Us

As a direct-to-consumer brand, ProCook has a broad range of strengths and attributes that differentiate it from its competitors.

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We’re passionate about cooking and on a mission to become the customers’ first choice for kitchenware. We are the UK’s leading direct-to-consumer (“D2C”) specialist kitchenware brand with considerable opportunity to develop and grow our customer base.

1

Market

Attractive market dynamics with a fragmented competitive landscape in the UK and overseas

2

Growth

Clear strategy for sustainable long term growth through customer acquisition and retention, channel and category development

3

D2C Brand

D2C business model and own brand offer provides a significant competitive advantage, with control of the entire customer journey

4

Financials

Track record of revenue growth, with strong product and operating margins, and cash generation

5

Infrastructure

Well invested infrastructure provides an agile and scalable platform for growth

6

Management

Highly experienced management team, with a strong entrepreneurial and family-oriented heritage creating an ambitious growth culture