Our History

ProCook began its journey over 25 years ago, as a family business selling cookware sets by direct mail in the UK

About Us_Who we are_Our History_2x

ProCook began its journey over 25 years ago, as a family business selling cookware sets by direct mail in the UK.

The first sales were made through an advert in the Good Food Magazine featuring a 12-piece stainless steel cookware set which retailed at £199. The pan set was sourced directly from the Far East and over 350 orders were placed from that single page advertisement. The O’Neill family founders had spotted an opportunity in the marketplace to offer high-quality, great-value, kitchenware products directly to the consumer.

1990s

  • In store

    1996

    Professional Cookware Company founded by the O’Neill Family

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    1999

    Opened first designer outlet centre store in Mansfield offering extended kitchenware ranges

2000s

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    2005

    Transactional website launched, with a focus on proprietary platforms

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    2008

    Rebranded to ProCook – beginning the transition to selling own-brand direct-sourced products exclusively

2010s

  • Amazon_procook

    2016

    Began trading on Amazon DE, followed by Amazon FR one year later

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    2019

    Acquired Steamer Trading, adding scale and national footprint

2020s

  • 2020

    Accelerated online trading in response to the Covid-19 pandemic

  • 2021

    Listed on Premium Segment of the London Stock Exchange on 12 November 2021

  • 2022

    Ceased trading on Amazon channels to focus on core business 

  • 2023

    Moved into our new purpose-built HQ and 167,000 sq ft DC