Passionate about cooking

Who we are

Our purpose is to share our passion for cooking with our customers.

Our mission is to become the customers’ first choice for kitchenware

We design and source beautiful, high quality cookware, kitchen accessories and tableware products built to last, providing great value for our customers.

We’re also passionate about creating inspirational and memorable experiences for our customers through our recipe creation, how-to guides and in store offerings, including cooking demos and shopping experiences all supported by our friendly, knowledgeable service that customers can trust.

Who We Are

ProCook is proud to be the UK’s leading direct-to-consumer specialist kitchenware brand – retailing our high quality products through our dedicated website, as well as from over 50 of our own stores across the country.


Our Product

At ProCook, we’re passionate about creating high quality products that appeal to a broad range of customers.


Our History

ProCook began its journey as a family business selling cookware sets by direct mail in the UK. We’ve come a long way since.


Our Strategy

ProCook is focused on delivering sustainable and profitable growth, creating long term value for our customers, communities, our colleagues and our shareholders and stakeholders.

Organic growth in the UK market

We see significant opportunity to grow organically in the UK, attracting more customers to experience our brand.

Develop channel capabilities in Europe

We have tested selling our product ranges via marketplaces in Europe for around 5 years now, and we have a good understanding of the potential opportunity these markets present.

Extend and improve product ranges

Our product range is continually evolving and developing, and we have identified key opportunities to offer our customers more quality products at great value.

Doing The Right Thing

ProCook is committed to taking action to make our business more sustainable, as even the simplest of changes can contribute to making a big difference..

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Investor Information

Share Price

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Recent Reports and Presentation

Metal cookware set

Our Unique Business Model

As a direct-to-consumer brand, ProCook has complete control of the route to market and end to end customer proposition enabling a value for money approach for our customers.

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Latest News

  • UK’s Best Workplaces™ recognition

  • FY22 Q4 Trading Update: Continued revenue growth and market share gains

  • ProCook Adds Bold New Statement Hues to Iconic Cast Iron Collection