Bringing joy to everyday cooking

Who we are
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Our purpose is to equip everyone with the tools to bring joy to everyday cooking .

Our mission is to become the customers’ first choice for kitchenware

We design and source beautiful, high quality cookware, kitchen accessories and tableware products built to last, providing great value for our customers.

We’re also passionate about creating inspirational and memorable experiences for our customers through our recipe creation, how-to guides and in store offerings, including cooking demos and shopping experiences all supported by our friendly, knowledgeable service that customers can trust.

Who We Are

ProCook is the UK’s leading direct-to-consumer specialist kitchenware brand – retailing our high quality products through our dedicated website, as well as from over 58 of our own stores across the country.


Our Product

At ProCook, we’re obsessed with creating high quality products that appeal to a broad range of customers.


Our History

ProCook began its journey as a family business selling cookware sets by direct mail in the UK. We’ve come a long way since.


Our Strategy

ProCook is focused on delivering sustainable and profitable growth, creating long term value for our customers, communities, our colleagues and our shareholders and stakeholders.

#1 Attracting more customers to our brand 


#4 Creating an even better place to work 


#2 Developing our customer proposition 


#5 Reducing our environmental footprint 

#3 Building on our strong foundations 

Always doing The Right Thing

ProCook is committed to taking action to make our business more sustainable, as even the simplest of changes can contribute to making a big difference.

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Investor Information

Share Price

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Recent Reports and Presentation

Our Unique Business Model

As a direct-to-consumer brand, ProCook has complete control of the route to market and end to end customer proposition enabling a value for money approach for our customers.

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Latest News

  • ProCook appoints Claire Tait as Marketing Director

  • New charity partnership with FoodCycle announced

  • Cast Iron range wins Ideal Home award