Our Key Performance Indicators

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The Board monitors a range of financial and non-financial measures to assess performance and to determine remuneration targets for senior management.

Financial KPIs (£m)

Total revenue

Gross Profit (£m)

Underlying Profit Before Tax (£m)

Free Cash Flow (£m)

Customer KPIs

Number of new customers ('000)

Number Of Active Customers (L12M) ('000)

Twelve-month repeat rate (%)

Trustpilot score (max 5)

Environmental Social Governance KPIs

Colleague engagement score (%)

Co2 Emissions intensity

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