Who We Are

ProCook is the UK’s leading direct-to-consumer specialist kitchenware brand

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Since our beginnings over 28 years ago, we’ve been designing, sourcing and retailing high-quality ranges of cookware, kitchen accessories and tableware, all offered at competitive price points providing our customers with exceptional value for money.

With a 28 year heritage, ProCook is the UK’s leading direct-to-consumer specialist kitchenware brand – retailing our high quality products through our dedicated website procook.co.uk, as well as from over 59 of our own stores across the country.

With both quality and value underpinning everything we do, our kitchenware ranges offer a choice of over 1,400 cookware, kitchen accessories and tableware items, all priced to appeal to a broad spectrum of customers across mid to premium price points.

We’re a BCorp™ certified business, amongst a select but growing group of UK companies committed to using business as a force for good.

58
Stores nationwide

991k
Active customers L12M (FY23)

600+
Colleagues bringing joy to everyday cooking

1.9%
UK kitchenware market share

4.8
Excellent rated on Trustpilot

1400
Individual kitchenware

products

6%
Gender pay gap (FY23)

0
Waste to landfill

(in our central operations)

Our high quality ranges, designed by our in house teams, are priced to target savings of at least 30% compared to similar quality products and brands, so we’re able to offer our customers exceptional quality products that are built to last, all at great value.

At ProCook, we are committed to continually reducing our impact on the environment and we’re taking positive action to achieve this. We’re targeting reductions in carbon emissions and working towards eliminating single-use plastic across the business, including in our product ranges and packaging. As a Living Wage Employer, we’re also committed to providing an environment where people can thrive and are encouraged to progress in their career.