Our Products
We’re passionate about creating high quality kitchenware products that deliver great value for our customers.
Designed in-house, our extensive, stylish range of cookware, kitchen accessories, tableware and electricals deliver high levels of performance in the kitchen to our customers.
We operate a direct-sourced, own-brand, direct-to-consumer business model. This allows us to make high quality kitchenware more accessible and at far greater value than other well-known kitchenware brands across our good, better and best ranges which cater for all budgets. Our unique model, supported by outstanding service in-store and online, ensures that every customer enjoys both quality and affordability without compromise.
Cookware
Offering superb quality, durability and functionality for a better cooking experience, our cookware has a range to suit everyone.
Kitchen Accessories
From professional quality kitchen knives to niche kitchen gadgets, our extensive accessories range offers everything for the home cook.
Tableware
Our tableware range includes stylish dinnerware to suit all tastes and budgets, as well as drinkware and accessories for every occasion.
Electricals
First introduced in 2023, our electricals collection brings together a range of premium small kitchen appliances from barista-quality coffee machines to versatile air fryers and more, all designed to make everyday cooking effortless.
Our Customer Proposition
Award winning quality
At every price point, we offer high-quality, thoughtfully designed products, that are built to last
Unbeatable value
Our own-brand products and direct sourcing model enables us to offer lower prices for customers while maintaining strong margins
5 star service
We’re proud to deliver outstanding service with a 5-star Trustpilot score, both in-store and online, making it easy to shop with us
A responsible retailer
We’re a B Corp, committed to doing the right thing for our people, our planet and our communities
Launching our own-brand coffee machines
The UK market for small kitchen electricals is worth approximately £1bn.
Over the last three years we have developed and launched our small kitchen electricals collection and in 2025 launched our first award winning range of coffee machines, providing another reason for customers to shop with us
