Our Strategy
To become the UK’s No.1 kitchenware destination, delivering sustainable value growth for all our stakeholders.
Our medium-term ambitions
100
Retail Stores
£100m
Revenue
10%
Operating profit margin
Our strategic initiatives
Accelerate profitable sales growth
Leverage our existing business model to capture market share and drive profitable growth
Enable more customers to shop in more of our stores throughout the UK, with disciplined payback criteria applied as we accelerate towards 100 profitable stores
Create more reasons to shop with us, with extended ranges and improved seasonal and promotional products, broadening our appeal and inspiring more customers
Always put the customer first, to drive improved service and a seamless experience in-store and online
Help more new customers discover ProCook and encourage more existing customers to shop with us again
Improve operating efficiency
Build on our strong foundations to ensure we stay lean and agile, with strong cost discipline as we grow sales volumes
Make our operations more efficient to deliver better service and availability for customers at lower cost
Deploy trusted technology which is easier for customers and colleagues to use
Continuously identify and implement cost improvements and efficiencies
Create a great place to work
Develop our people and culture to accelerate performance
Provide strong customer service, product knowledge and leadership training to enable our colleagues to deliver outstanding customer service and our growth ambitions
Adapt our culture to move with more pace, working together to deliver well as one team
Be a force for good
As a responsible, B Corp certified, retailer we are committed to doing the right thing
Deliver on our commitment of Net Zero by 2040 to help protect our planet
Support the local communities in which we operate, for the good of society as a whole
