Who We Are

ProCook is the UK’s leading direct-to-consumer specialist kitchenware brand

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Founded over 25 years ago, we’ve been designing, sourcing and retailing high-quality ranges of cookware, kitchen accessories, tableware and electricals, all offered at competitive price points providing our customers with unbeatable value.

ProCook is the UK’s leading direct-to-consumer specialist kitchenware brand – serving customers through our dedicated website procook.co.uk, as well as from over 60 of our own stores located throughout the United Kingdom. 

With quality and value underpinning everything we do, our kitchenware ranges offer a choice of over 1500 items, all priced to appeal to a broad spectrum of customers.

We’re a BCorp™ certified business, amongst a select but growing group of UK companies committed to using business as a force for good.

65
Stores nationwide

1047k
Active customers L12M (FY24)

600+
Colleagues bringing joy to everyday cooking

4.8
Excellent rated on Trustpilot

1500
Individual kitchenware

products

6%
Gender pay gap (FY23)

0
Waste to landfill

(in our central operations)

Our high quality ranges, designed by our in house teams, are priced to target savings of at least 30% compared to similar quality products and brands, so we’re able to offer our customers exceptional quality products that are built to last, all at great value.

At ProCook, we are committed to continually reducing our impact on the environment and we’re taking positive action to achieve this. We’re targeting reductions in carbon emissions and working towards eliminating single-use plastic across the business, including in our product ranges and packaging. As a Living Wage Employer, we’re also committed to providing an environment where people can thrive and are encouraged to progress in their career.