Why Invest In Us
Unique proposition with a clear runway to accelerated growth
ProCook is the UK’s leading direct-to-consumer kitchenware brand, with a clear mission to become customers’ first choice for kitchenware.
We combine award-winning quality, unbeatable value and consistently excellent customer service with a differentiated business model to deliver sustainable, profitable growth and long-term value for all of our stakeholders.
- Clear medium-term ambition: £100m revenue, 100 stores, 10% operating margin
- Retail expansion unlocking further brand awareness, accelerating market share gains and driving UK kitchenware market outperformance
- Profitable sales growth delivered through both new stores and the online halo effect
- Large, resilient UK kitchenware market worth c.£4bn annually, with our share growing by 8% year-on-year but still only c.2% overall
- UK small kitchen electricals market worth c.£1bn, with strong early traction from new category launches
- Presents a significant opportunity to grow market share
- Award-winning quality and thoughtfully designed products across cookware, tableware, accessories and electricals
- Knowledgeable colleagues offering best-in-class service and in-store product trials
- Omnichannel experience through our custom-built website, designed for inspiration, ease and convenience
- Direct sourcing and own-brand model delivers unbeatable value for customers while maintaining strong margins
- Typically providing far greater value than comparable branded products
- Proprietary technology, optimised supply chain and logistics, and omnichannel integration provide a scalable platform for growth
- Focused strategy to accelerate profitable growth with disciplined cost management
- Flexibility to invest in growth underpinned by cash generation and balance sheet resilience
- Clear pathway to improved profitability and long-term value creation
- Proud to be a B Corp, committed to doing the right thing for people, planet and communities
- Certified Great Place to Work™ recognising our positive culture and engaged workforce, and Real Living Wage employer
- Targeting Net Zero by 2040, reducing our environmental footprint across operations and products
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