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B Corp kitchenware brand ProCook has announced a new partnership with FoodCycle, a UK charity dedicated to alleviating poverty, loneliness and food waste through community dining.  The strategic alliance reflects ProCook's ongoing commitment to corporate social responsibility and aligns with its core values of sustainability and community support.  

Sarah Wheatley, People and ESG Director at ProCook said: 

"At ProCook, we believe in the power of community and the importance of reducing food waste. Our partnership with FoodCycle allows us to further our commitment to these values by supporting their invaluable work in providing meals to those in need. We want to bring joy to everyday cooking, and community dining is the perfect vehicle for bringing that vision to life." 

FoodCycle CEO Sophie Tebbutts echoed the sentiment, emphasising the shared values and mission driving the partnership:  

"We are thrilled to join forces with ProCook in our mission to tackle food waste and food poverty. Together, we can make a meaningful difference in the lives of individuals and communities across the UK. FoodCycle's vision is that no one is hungry or lonely. We hear from our guests each week how vital our service is, and ProCook’s support will be invaluable to both our ongoing work and our ambitious growth plans for 2024 and beyond." 

ProCook's decision to partner with FoodCycle underscores its dedication to social and environmental responsibility. By supporting FoodCycle's community-led projects, ProCook aims to contribute to the creation of a more sustainable and equitable future.