News

ProCook is proud to announce its recognition as a finalist in two categories at the prestigious 2025 People in Retail Awards (PIRA) which celebrate outstanding individuals and teams across the UK retail industry.

Now in their third year, the PIRA highlight the exceptional impact of people in shaping the future of retail through dedication, innovation, and a people-first philosophy. Finalists were selected following a rigorous judging process conducted by a panel of respected industry leaders.

ProCook has been shortlisted in the following categories:

• Customer Service Team of the Year

• Retail Employer of the Year

This achievement reflects ProCook’s ongoing commitment to creating a culture where people thrive and where customer-first thinking and team excellence go hand in hand.

Commenting on the news People and ESG Director Sarah Wheatley said:

“We’re thrilled to be named a finalist in not just one, but two categories at the People in Retail Awards. These nominations are a testament to the passion, innovation, and dedication of our team and to the values that define us as a purpose-led retailer. We couldn’t be prouder.”

The winners will be announced at a black-tie gala in London on 24 September 2025.