ProCook opens new Central London store

ProCook has opened its latest store at Landsec’s One New Change, in the heart of the City.   

Since setting out our strategy targeting new locations in popular retail destinations, including shopping centres and prominent high streets, ProCook has grown its presence in locations where the combined annual visitor numbers are in excess of 400 million. One New Change, set besides St Paul’s Cathedral, brings together shopping, dining and services in a landmark City destination.  

The 2289 sq ft store will feature ProCook’s latest contemporary store design, creating a bright, welcoming shopping environment where customers can explore the brand’s extensive range alongside helpful, knowledgeable staff who are on hand to offer expert advice and guidance. 

A key feature of its new store will be its convenient home delivery service, meaning Londoners can shop for everything, from individual kitchen essentials to complete cookware sets, without having to carry heavy purchases home. 

Lee Tappenden, CEO at ProCook said: 

“Our latest store at One New Change benefits from a truly fantastic location and showcases both our full product range and recent new store design, giving customers the very best experience. We’re excited to open the doors ahead of this key trading period and we’re looking forward to introducing ProCook to its new City audience.”