ProCook has today reopened two stores following investment to enhance its retail estate. In the South East, the Lewes store has relocated to a new premium site on Friars Walk, while the Braintree store has been refurbished at its existing location within Braintree Village Shopping Centre. The Harrogate store reopened on 3rd July at a new location on St James St.
The improvements form part of ProCook's ongoing strategy to optimise its retail portfolio, strengthening its presence in high-performing retail destinations while continuing to enhance the customer experience.
CEO Lee Tappenden said:
"It's fantastic to see the continued evolution of our store estate as we focus on maximising opportunities in popular retail destinations, including shopping centres and prominent high streets. By investing in our stores, we're creating an even better experience for customers while showcasing the very best of the ProCook brand."